ABOUT ME
Hi I’m Alex, I was born and raised in New York City and have been living in LA for the past 18 years. After graduating from Pitzer College with a BA in Media Studies, I made the choice to never return to snow storms again. I’ve spent the majority of my career working in the entertainment industry in every field imaginable: record labels, PR firms, TV and casting, the list goes on.
Most recently I’ve been working as a Freelance Producer, working on experiential events, commercial photoshoots and independent films. The majority of my work background comes from the music industry, where I spent 8 years working with a Grammy nominated songwriter and pop singer, where I was able to take on so many roles while traveling the world! I’ve been day to day and tour manager, merchandise retailer, stylist, video producer, and my favorite, event planner.
As a true Aquarius, I’ve learned how much I love to curate with a purpose. Setting the scene, creating a tone and imprinting a memory is what I do best. From bachelorettes and bridal showers all throughout my 20’s, to baby showers now in my 30’s and any other special event you can imagine, I’m just living my life between all these cakes.